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Research papers

You can't sell to them if they are not there

The increasing complexities of the media environment are well documented. Greater channel choice continues to fragment audiences. The growth in the number of multi- set households and video recorders has led to more personalised viewing. More...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Sheila Byfield, Dick Dodson
Company: Ogilvy
June 15, 1994
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Citation

Byfield and Dodson (1994a, June 15). You can't sell to them if they are not there. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/you-can-t-sell-to-them-if-they-are-not-there


Research papers

The use of panels in readership research

JICNARS has, through its Diary Panels Technical Study Group, reviewed previous Diary Panel experience relevant to the use of this technique in readership research and has carried out a small scale pilot test of three different methods for keeping...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Roger Beeson, Dick Dodson, James Rothman
June 15, 1986
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Citation

Beeson, Dodson and Rothman (1986a, June 15). The use of panels in readership research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-panels-in-readership-research